Advertising operations for local businesses
Most ad dashboards show you charts. North Star answers one question: what should I do right now, and why?
North Star connects your Google Ads and Meta Ads accounts, explains why performance changed using your own data, and recommends specific actions with the evidence behind each one. Nothing changes without your approval.
Email hello@northstardashboard.comThe problem
You get numbers, or you get a black box. Neither is an answer.
Reports without answers
Run your ads yourself and the platforms hand you dashboards full of impressions, clicks, and cost curves — then leave you to work out what any of it means and what to do about it.
Agencies without visibility
Hand your ads to an agency and the numbers problem goes away — along with your view into what's actually being done in your accounts, and why.
How it works
Four steps, and you approve every change.
01
Connect
Link Google Ads and Meta through access you grant and control. Your accounts stay yours.
02
Analyze
Performance is monitored daily. Problems and waste are flagged with the evidence behind them.
03
Approve
You see the recommended action, the reason, and the supporting numbers. Nothing happens until you say yes.
04
Measure
Every change is tracked against a baseline, so you know whether it worked.
What makes it different
Built for owners who've been burned before.
You keep ownership
Your ad accounts stay in your name, under your control. Revoke North Star's access in one click, any time.
Nothing behind your back
Every change requires your explicit approval. Nothing is automated without you knowing about it first.
Evidence, not opinion
Every recommendation shows the data behind it, so you can judge it yourself before saying yes.
Who it's for
Local service businesses and multi-location operators.
Local service businesses
You're running Google and Meta ads yourself, or paying someone to. You want to know what's working, what isn't, and what to do next — without becoming an ads expert.
Multi-location operators
You manage advertising across many locations and need consistency: the same standards, the same visibility, and the same accountability at every one.
Contact
Talk to a person.
Tell us about your business and your ad accounts, and we'll tell you plainly whether North Star is a fit.